Tuesday, September 26, 2017

SEO made simple & easy

The term SEO stands for “search engine optimization”. As a process, SEO can be explained as increasing the page/website visibility over the internet i.e. if anybody searches, website owner would like to come on top of search result. In layman language, one wants to stand in front of the queue. If everyone is competing to be on first rank then it’s become a problem, as everybody want to be first.



So How We can gain our position on Search engine like Google.com



There are set practices and strategies that need to be followed, to improve your result. Though their parameters, practices and process that are regularly required to gain position. However, it seems easy but it’s getting difficult day by day. Every company is going extra mile to reach search engine rankings.



The webmasters and content providers started the optimizing services since long. Search engine through crawling, rank website that in turns rank them based on the value and authenticity of a website. This has made business to improve their overall health card of site over the internet to gain rankings. Using techniques, people get most relevant content based on popularity, which is available on the internet. The SEO is one of the key tools in being used widely in internet marketing arena. If we use online tools, it helps improve ranking and also inform/suggest the changes that improves the overall ranking of the website on the search engine result page.



Through the method of SEO, a web site is foster to gain visibility over the internet. SEO follows specific methods to push a web site. The website optimization will offer smart & cheaper way to gain profit & acquire new customers for company.

15 tips to improve SEO on your website





Help.OurTechFriend.com is here to help you with a few SEO tips. There are broadly two terms used for SEO i.e. on-page and off-page Optimization



On-page Optimization: These are the Changes and fixes that are required on your website that helps your website gain rankings on the search engine. Below are major points that are crucial for website ranking



  1. Target Audience
  2. Target your keyword selection
  3. Find out the domain authority.
  4. Determine the site load time.
  5. Add sitemap.
  6. Add robots.txt.
  7. Update meta content.
  8. Update Your Page Titles
  9. Make Each Page Title Unique
  10. Add a Few Internal Links
  11. Add Your Address to Every Page
  12. Check for H-tags.
  13. Add a Blog To Your Site
  14. Make Sure You Don’t Have Any Technical Issues
  15. Check for website content, it should have relevant content related to your keywords

Sunday, September 17, 2017

How to create a post or page on WordPress


First log into your WordPress site

To log into your WordPress site you go to your domain and add “/wp-admin” to the end of your domain.

For example, if your website was www.example.com you would go to www.example.com/wp-admin


You will be redirected to your dashboard

Here is where you manage your website's content

Post
Pages
Users
Plugins
Other Features Added

Click on “Posts”

Once you click on the tab, or even for that matter hover over it, you will see a submenu.

The submenu includes items to manage the menu item such as

Adding
Deleting
Editing

Click on “Pages”

The same thing will happen if you click on the Pages menu item.

What is WordPress?

www.wordpress.org

WordPress is a content management system (CMS), that means that it is pre built to manage content.
A WordPress installation will come with :




  • User Management System


  • Post Management System


  • Page Management System


  • Template Management System


  • Plugin Management System





  • User Management System

    In any fresh WordPress platform you will be able to add / delete / update new and old users. The user management system also comes with hierarchy access and permissions. Using the different permissions levels allows you to limit certain parts of your WordPress website depending on the level of access the administrator assigned. To find where your user management system go to your WordPress dashboard and find the "User" tab. Once you hover over the tab you will get the option to "add" and if you click on the tab you will see all the current members / users.

    Post / Page Management System

    The feature that is attractive to most WordPress users is the page and post management system. WordPress is an out of the box blog solution, you can easily add pages such as your 'about' page, or contact 'page'. Post are a little different, when you publish a post on WordPress usually an author and timestamp are displayed along with the post which makes it naturally appropriate to use if you want to create a blog. Another feature you will notice about post, they can easily be organized to be display on one page in descending or ascending publish date. You can easily add / delete / edit pages and posts by going to your WordPress dashboard and clicking on the "Page" or "Post" tab. Once you hover over the tab you will get the option to "add" and if you click on the tab you will see all the current pages / posts.

    Template Management System

    You can easily change the feel and look of your WordPress website thanks to the template management system. The template management system is a little tricky to use your first time around. Go to your WordPress dashboard and click on your "Appearance" tab, you will see a "Themes", and "Customization"tab. Under the "Themes" tab, you will be able to install the template of your choice. Under the "Customization" tab you will be able to customize the template you've chosen.

    Plugin Management System

    WordPress can seem a little limited when you initially install it, although you can quickly extend it using the plugin management system. Plugins are can be a little tricky to explain. Thanks to developers that know PHP, mini features can be added just be adding a folder into the "plugin" section of your website. With the use of a plugin you can add features such as a Facebook log in or contact forms, plugins make it quick and easy to add features to your website. Under your WordPress dashboard you can click on the "Plugin" tab, you can add and search the WordPress world for all the different plugins WordPress has to offer by click on the "Plugins" tab and choosing the "Add New" option.

    So now you know!

    Now that you understand the basics of a WordPress website, you can start building yours. When you need help from a WordPress developer you can go to Help.OurTechFriend.com and request a FREE consultation to start.


    Need a WordPress, Drupal, Joomla, Magento or Laravel developer? We can help you with anything from a simple website build, to a native iOS or Android application build. Request help from a freelancer or software company, whichever you prefer.


    What's an eCommerce website?

    eCommerce is the buying and selling of products online, so naturally an eCommerce website is going to be on where you are able to do just that.

    Some really popular examples of eCommerce websites are www.Wal-Mart.com or www.Verizon.com, we have more complicated online stores like www.eBay.com or www.Amazon.com which are considered marketplaces.

    What's the difference between a marketplace and a store?

    Traditionally a marketplace allows members non associated with the store to create their own store to sell items whereas a stores traditionally displays items for purchase solely from the store owner.

    So you want to build an eCommerce website?

    What is the quickest and easiest way to get started?

    Download and install an eCommerce content management platform first!





  • OpenCart

  • WooCommerce

  • Magento

  • Ubercart



  • After you've install your platform, traditionally you install a theme for your new website. At this point, it's safe to start uploading your products into your store. Once you have all your products' images, description, pricing and whatever other details are necessary for your customer to know it's time to setup your payment gateway system, and wha la! You're on your way to making sales.

    Making sales!

    Ah Ha! So alas you have come to the most important part of your eCommerce life. Making money AKA sales! There are many ways to start making your first sale, and thank to the 21 century, we are more digital than ever. You can get people's attention easier than ever in history, and all for FREE, if you take advantage of social media platforms like Twitter, Facebook, and Instagram you can directly connect to your target audience. Oh wait, you probably haven't determined your target audience yet! Well that is the first step you do before marketing.
    Let's go over very quickly all that a target audience is, and how demographics will help determine that. Your target audience is a specific audience that buys your product(s) and / or service(s). The better you can determine your target audience, the easier you can find, the faster you can convert, the sooner you'll be RICH!!!!! Demographics such as age, location, hobbies, are characteristics you can use in order to narrow down your audience and aim better at prospects.


    Need a WordPress, Drupal, Joomla, Magento or Laravel developer? We can help you with anything from a simple website build, to a native iOS or Android application build. Request help from a freelancer or software company, whichever you prefer.