Wednesday, May 17, 2017

The best of the best sales funnel techniques! knows how important a good sales funnel is. Some of the lead specialist at took some time and did some research to see all of the different sales funnels we could come across and determine which is most effective from there. Let's get into it! sales funnel

Have an excellent blog with high-quality content. Their sales funnel actually starts at their blog. That means most of their traffic is coming from inbound sources like Google.

They have a clear call to action (CTA) at the bottom of their blog posts to drive customers onto their email list.'s sales funnel
  1. Traffic (from ads, direct, referrals, affiliates, email list, and more)
    1. Homepage
  2. The pop-up on the homepage incentive's you to give your email address. You get a coupon code for $10 off $25 on your first order just for signing up.
  3. From there, you can browse and shop for services.
  4. Internal homepage view offer details
    1. For example, Groupon in Chicago.
  5. Purchase form's sales funnel
  1. Traffic (from PR, blog, and ads)
  2. Homepage

The copy has small changes but the meaning is the same. They still offer the same 30-day money-back guarantee. Their services are explained in an inviting, 2-minute YouTube video and also clearly listed in bullet points.

    3. How it Works & Features

The How it Works & Features page explains Grasshopper’s services in depth. They also repeat the video from the homepage. There are CTA buttons at the top and bottom of the page. You can’t miss these.

   4. Pricing Page

Thanks to the guys who wrote the article at, where most of our stats and content for this blog came from.

Friday, May 12, 2017

Attract your audience, or buy your audience?

If you own any kind of website, whether it be for service, information, membership or eCommerce you know the difference between organic traffic and paid traffic. What is that?

Organic traffic is when someone visits your site on their own. Simple.

Paid traffic encompasses a few audience types, what can be a little confusing is
the you can also get organic traffic through paid traffic. Paid traffic is when you purchase ad space, pay for a campaign or directly pay for page views. Easy, fast paid traffic usually looks like someone getting paid a few cents per website they look at and stay on for "x" amount of time. Paid traffic that will actually help your online business grow will not be fast, but can be easy. Running ads in front of people who are interested in your product will generate traffic, the organic kind, and so long as your audience is interested in your service or product you will eventually get a conversion.

Now, you just need to figure out how much does it cost to attain a customer, and how much value does that customer add?